James Teale’s Blog

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I know, I know… it’s a little bit late, but anyhow, here’s the latest installment of my short but sweet copywriting tips:

Tip #6: “Why Have You Said This?”

This is actually one of the most simple and straightforward copywriting techniques available to you, and yet one of the most powerful. What’s more, the number of people who I see trying to sell their products online that don’t use this is quite shocking!

In fact, the idea behind this technique is so blatantly obvious… I’m almost embarrassed to point it out. Well anyway, here goes:

When making any kind of statement/claim about yourself or your product in your sales letter — e.g. your level of expertise, the benefits your product offers, its value, the low price etc. — you should always back it up with a valid reason why…

See, I told you it was simple!

But you’ll be surprised how powerful it is, and how many people just aren’t using it.

What I haven’t Read More

When confronted by the task of writing a sales letter, it’s all too easy to be slightly overwhelmed by the sheer size of the daunting mission ahead of you…

…unless, of course, you have a step-by-step process you can follow each time.

You see, it’s much easier to complete any big task by breaking it down into small, manageable chunks. Not only does it save you time, but it can also help you to maintain the momentum you need in order to just get the job done!

So… can you guess what the topic of my first newsletter is all about?

Yep, in issue #1 of my newsletter I’ve documented the entire process I go through every time I want to blast out another sales letter as quickly, and effectively, as possible.

And by following this process for yourself, I’m convinced you can do the same thing, too.

That way, you’ll have more time to spend on other areas of your business without getting bogged down with the frustration of trying to write a “silly little sales letter”… ever again!

To access the first Read More

Inspired by a recent blog post made by fellow internet marketer John Szram, I’ve decided to put together a 3-part blog post containing a few essential copywriting tips for writing your own ads.

Enjoy!

Tip #1: Your Reader = Your Best Friend?

When you’re writing a sales letter that will potentially be seen by thousands of people across the world, it’s all too easy to become a little… daunted! What’s important to remember, however, is that it’ll only be one person on their own reading it, at any one time — in 99.9% of cases.

It’s therefore necessary to write your letter as if you’re writing to just one person: your reader.

Personal-style letters that address a reader as if you’re speaking to them one-on-one, tend to be more successful and get read far more often than letters that appear to be written with numerous people in mind. And the easiest way to do this is…?

Pretend you’re writing to a friend.

And not just any friend. It should be a friend that you communicate with quite frequently and share a lot of banter with.

So… when writing your letter, just Read More