By James Teale on May 30, 2008 in Copywriting | 5 Comments
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Inspired by a recent blog post made by fellow internet marketer John Szram, I’ve decided to put together a 3-part blog post containing a few essential copywriting tips for writing your own ads.
Enjoy!
Tip #1: Your Reader = Your Best Friend?
When you’re writing a sales letter that will potentially be seen by thousands of people across the world, it’s all too easy to become a little… daunted! What’s important to remember, however, is that it’ll only be one person on their own reading it, at any one time — in 99.9% of cases.
It’s therefore necessary to write your letter as if you’re writing to just one person: your reader.
Personal-style letters that address a reader as if you’re speaking to them one-on-one, tend to be more successful and get read far more often than letters that appear to be written with numerous people in mind. And the easiest way to do this is…?
Pretend you’re writing to a Read More
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
By James Teale on May 19, 2008 in Life | 0 Comments
I was drunk…
“Wrecked”… “Steaming”… “A little worse for wear”… – it doesn’t matter what you call it – this was how I randomly stumbled upon the weird and wonderful world of Internet Marketing… and it all happened around 3am after coming home from another decidedly average night out, back in the summer of 2004.
Picture the scene: I was sitting – no, wait – swaying at my desk whilst checking the old eBay – as you do after a heavy night out (oh, I had my reasons). At the time I was selling a dozen or so prized bottles of £80 champagne, virtually given to me during my brief employment in a well-known UK supermarket, back in my uni days. With no licence to sell alcohol, making a profit from these over-priced bottles of champagne hadn’t even crossed my mind until I discovered I could list them on eBay as… “Collector’s items” – riiiiight!
So anyway, there I was, minding my own business and looking through other people’s feedback comments – I must admit, the vicious, negative feedback comments exchanged by eBayers really used to entertain me in those days – when all of a sudden I came across a positive feedback comment with the words ‘life Read More
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
