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I know, I know… it’s a little bit late, but anyhow, here’s the latest installment of my short but sweet copywriting tips:

Tip #6: “Why Have You Said This?”

This is actually one of the most simple and straightforward copywriting techniques available to you, and yet one of the most powerful. What’s more, the number of people who I see trying to sell their products online that don’t use this is quite shocking!

In fact, the idea behind this technique is so blatantly obvious… I’m almost embarrassed to point it out. Well anyway, here goes:

When making any kind of statement/claim about yourself or your product in your sales letter — e.g. your level of expertise, the benefits your product offers, its value, the low price etc. — you should always back it up with a valid reason why…

See, I told you it was simple!

But you’ll be surprised how powerful it is, and how many people just aren’t using it.

What I haven’t told you here is that there’s also a secret word that makes this technique even more powerful. I say “secret word” but it’s actually a common everyday word that’s so obvious, it often gets overlooked.

To find out this word you’ll have to check out my FREE ebook (I know… how mean of me!) and look up the ‘Reason Why’ section:

>>Download Your Free Copy Here<<

Tip #7: “Stop Being Everyone’s Friend”

Sounds a bit counterintuitive doesn’t it? Surely you want to be friends with as many people as possible so you can make more sales… right?

Well… no… not really.

That’s because whenever you’re selling any product, there’ll always be a group of people who will be the most receptive to your offer, and thus, far more likely to buy.

This is your target audience.

And these are the people you really need to “make friends with” in your sales pitch. It doesn’t matter if you annoy anyone who’s not in your target audience because they’re probably not going to buy anything anyway.

Just make sure to do your research and find out who your target audience actually is… and then find out everything you can about them! That way you can target your sales message towards them — and only them — and enjoy a much, much higher response!

Tip #8: “Hurry Up Already!”

When you’ve raised the interest levels of your potential buyer to the point where he/she’s actually considering buying what you have to offer, you need to overcome a certain something that will kill any sale — no matter how much your potential buyer wants your product.

One word: ‘Procrastination’

It’s just so much easier to put things off until later. Far easier than actually pulling out your wallet and going through the effort of entering your credit card details on a web page — especially if there’s no real reason for you to do it right away! And what usually happens, after a brief spell of procrastinating on your potential buyer’s behalf, is that he/she will probably no longer have any interest in your product. The impulse to buy is just not there any more.

So, your job is to completely crush any tendency for your prospect to procrastinate… and to close the sale as quickly as possible.

You can offer valuable bonuses for fast action, sell at a special offer price for a limited time until the price goes up, if there’s a limited number of stock… mention it!

Just be sure to include reasons why your potential buyer needs to jump on your offer right away… today… not tomorrow.

These reasons need to be truthful, mind you. If you’re selling an ebook, the old “We only have X copies left in stock…” trick just isn’t going to work. What’s more, you’ll be branded a liar — and that’ll do you more harm than good (no surprises there!)

Tip #9: “Now Take A Look At Exhibit A”

What am I talking about here?

Proof — that’s what.

Even if you’ve never told a single white lie in your life, the natural tendency for anyone (especially a new prospect) reading your ad is to not believe a single word that you have to say.

Don’t take it too personally, though. People are more skeptical these days than ever!

Instead, don’t give your prospects any reason to doubt what you say by backing up your claims with solid evidence. The type of evidence I’m talking about here is more than just giving reasons why. It’s screenshots, testimonials from past customers, testimonials from respected marketers, video evidence of your product in action… basically anything that you could present to a jury and say “Look, here’s solid proof that this actually works!”

Tip #10: “Your Product Might NOT Actually Be Your… ‘Product’!”

(Okay, bear with me here)

You see, If you’re in the information business, then you’re not actually selling ebooks… videos… audio, per se — or at least, that’s what you shouldn’t be focusing on trying to sell.

The information alone — as well as the type of delivery system you’re using to transfer this knowledge to your customer — is not your ‘product’. Your product is, in fact, what your ebook/video/audio does for your potential buyer.

So many people online seem to get too concerned with the actual features of what they’re selling — e.g. “For just $X you’re getting 10 high quality videos packed with information on XYZ… etc. — when your potential customer really just wants to know about what your information will actually do for them. How will it improve their life? What will they be able to do after receiving your product that they can’t do now?

In other words, sell them the benefits.

So, try to look at your product from an overall perspective, and decide what it is you’re actually trying to sell… and then focus on selling that. Mention the features, yes, but make sure your main pitch is centred around what your product actually does for your customer and you won’t go far wrong.

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Okay, that’s it for part 2. Part 3 will be here in the next few days — not weeks!

Thanks for reading

- James Teale

Click Here To Grab Your FREE Copy of Pure Selling Secrets